Cérélia, the young company we have created, merging companies having solid background of commitment and boldness, also builds its development on generosity and social responsibility.
Our resources and our strength come together in a new effort to make this ambition the heart and soul of our group, and it is shared by the men and women of Cérélia as they move to the rhythm of the values we call our own.
In terms of social responsibility, we believe that globalization forces us to understand and respond to new realities that affect us all. The products we create every day stem from age-old agricultural practices, like wheat, butter, and vegetable oil production. Cérélia is undertaking several progressive steps to guarantee that the raw materials that make up our products are 100% traceable, thereby offering the best assurance possible regarding product chains, producers, and the environment.
Since May, 2013, Cérélia has been a member of the French Alliance for Sustainable Palm Oil (www.huiledepalmedurable.org). As such, Cérélia supports steps to protect the forests of the southern hemisphere (mainly in Asia and West Africa). We work so that palm oil, which is a necessary ingredient in our products, comes from plantations and farms that take steps to fight against deforestation and to protect forests with a high carbon value, that comply with laws and regulations, and that guarantee the preservation of all wetlands. Cérélia is a member of the RSPO, Roundtable of Sustainable Palm Oil (http://www.rspo.org/).
The employees of Cérélia are motivated by the same passion in their work. We believe in the commitments we make and we look at these initiatives as another means of acting and spreading a message of confidence in the future to the communities we serve.